Volkswagen logo, Volkswagen emblem

German car brand Volkswagen was founded in the 30s of XX century. Company’s history is closely linked with the history of Nazi Germany and Adolf Hitler directly, who wanted the Germans to have high-quality and low-cost machines. “The Volkswagen” is translated from German as “people’s car” or “car for the people.” The first logo appeared in 1939 and it was a stylized swastika with a monogram of the letters of the name – VW depicted inside. Officially, the logo’s author is Franz Xavier Reimspiess – Porsch Company engineer, whose work won the open competition. Franz was paid 100 Reichsmarks for the logo (which is about $ 400 or a monthly salary of workers). But the Austrian artist Nikolai Borg was trying to prove his right to authorship, he claimed that he made the logo sketches in June 1939 by order of the Minister for Armaments and Munitions of Germany Fritz Todt. The Court has not been won, because there was found an evidence of the existence of the logo before 1939. Over time, the swastika was removed from the logo and the letters VW were framed with a gear. In 1948, the label received more modern look: only a circle was left instead of gear and the letters were located closer to each other. In 1960, the logo was inserted into the square, but this kind of ridiculous logo was short-lived, and after seven years, in 1967, designers returned to the variant which existed in 1948, but black color was replaced by blue. In 1978, designers reversed color of the letters and background. Now white monogram is depicted on a blue background. The logo has become more serious and impressive. In 1995, the blue color was changed to dark blue and finally, in 1999 the label became sky blue and dark blue. The logo, which now is presented in all vehicles, appeared in 2000, and differs from its predecessor in “volume” – the letters now look more prominent and the logo generally looks more modern, as if it is made in 3D...

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Volvo logo, Volvo emblem

The name “Volvo” is of Latin origin, it was formed from the verb “Volvere” – “to roll”, literally “volvo” means “I roll”. Such a symbolic name is easy to pronounce and remember in any corner of the world, was pleased by one of the company’s founders, and the company at that time was called Svenska Kullagerfabriken (SKF). The company Volvo, was based by Assar Gabrielsson and Gustaf Larson, started in 1915 with the bearing production, gas burners, bicycles, trailers and even office chairs, and the first car “Jakob” left the production line in April 1927. Then the Volvo corporate logo was presented – a circle with an arrow, which in Norse, Celtic, and the Vedic Aryan mythologies symbolizes iron, blacksmithing, masculinity and the most formidable rudiments of the world. Also it is called a symbol of the Roman god of war Mars, who had iron weapons. Emphasis exactly on iron was made not without purpose, designers wanted to draw attention to the developments in the steel industry in Sweden and to show that Volvo products are truly safe, high quality and will last for many years. In addition, the company has another symbol, which was formed “by itself”. To attach the label to the chrome grille of the first vehicle, it was made a diagonal line from the lower left corner to the upper right. Over time, it was not removed, according to Daniel Johnston, the company’s manager of communications, the line became part of the logo and it can be seen in all modern cars, but now it carries only a decorative function. And, like any serious company, Volvo has its own font to write the name, which was developed in 1958 and since then it has not changed. As the logo itself, it was only slightly modified over...

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Vauxhall logo, Vauxhall emblem

Vauxhall Company was founded in 1857, the year of the beginning of production of boating motors, and the first cars appeared in 1903. The logo depicts a mythical creature with the body of a lion, the head and wings of an eagle – Gryphon. In heraldry it symbolizes power, alertness, speed and strength. The name and the selected image for the logo is directly related to the place where the company was founded – the area on the south bank of the River Thames in the UK. At the beginning of the XIII century Norman Faulke de Vreaute settled here, he made excellent carts. Over time, his estate began calling Vauxhall, a derivative of Faulke’s Hall. The coat of arms of the house was exactly the griffin. And after a century Alexander Wilson founded on this place his company, he also “borrowed” the name and logo. In 1925 the concern General Motors buys the company, thus, the Vauxhall becomes the representative of Opel in UK. The first logo appeared in the 20s and since then it has changed almost every decade. It changes the shape: round, oval, square; color (mostly, it was the red and black). But the concept has always been the same – the griffin with wings spread, looking right and holding the flag in the paws, which is represented by the letter «V» – the capital letter of the company name. In the end, it was decided to make round shape of the logo. It was related to practical application – the emblem had to fit to the place, which was provided for round logo of Opel. Recent changes of the emblem Vauxhall were made in 2008; it was presented in a model of class «D» Vauxhall Іnsіgnіa in July at the British Motor Show in London. It became more modern, to meet the style of the new models. Red background, who had existed since the 80s, gave way to black, and silver, and Griffin became more voluminous. The circle received a border with an engraved name of the...

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Toyota logo, Toyota emblem

At the beginning of its history, in the 1900s, the company «Toyota» had nothing to do with cars and was called differently – «Toyoda» (Toyoda Automatic Loom Works), by the name of its founder, the Japanese Kiichiro Toyoda, which was producing automatic looms. The logo of the company included the name «TOYODA» written in roman-ji, which is the Japanese word in the Roman alphabet, which at that time was pretty brave. Kiichiro started to develop cars in 1933, and in 1937 the first logo appeared. A special competition was organized and more than twenty thousand options were considered. The winner was the emblem, depicting the name of «Toyota» in Japanese katakana syllabary – «ト ヨ タ». It was believed that such writing gives a sense of speed to the logo. The «D» letter in the company name was changed to «t» and there are several reasons for this. First, from an aesthetic point of view it was easier to pronounce «Toyota» and it had more beautiful look. Secondly, Kiichiro business “separated” from family life after that. Thirdly, and this is considered the main reason, the letter has been replaced to achieve the number of lines for writing word in katakana equal to eight. That is supposed to be «da – ダ», with two strokes above the syllable «ta – タ», which was removed. Numerology is very important for the Japanese, and 8 is a lucky number, which brings good luck and prosperity, which is what happened with the company. When Toyota began selling cars in other countries, there was a need for a new logo, which appeared in 1989. It is said that the logo looks like a cowboy in a big hat, while others believe that it is a needle with threaded through the eye of a thread or two woven knit loops, as a tribute to the memory of the first product, but in fact, according to the official version, the logo «Toyota» consists of the three ellipses (ovals). The smallest of them (in the middle) symbolizes the customer’s heart, horizontal – “the heart of the company.” While intersecting ovals form the letter “T” – the capital letter of the brand name. The largest ellipse symbolizes the union, the development of technology, innovation in production. In the logo, in the intersection of ovals, you can also see the full name of the company, all of the letters – T, O, Y, O, T, A. In 2004, the logo was modernized, it became more voluminous, and red was changed to plating, so that it corresponds to what is depicted directly on the hood of the car. In 2005, after the release of the new model Toyota AYGO, the...

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Suzuki logo, Suzuki emblem

Suzuki logo is a sample of minimalism in automotive emblems. It consists of a large capital letter S in red, made, according to the Japanese, in style of Japanese hieroglyphs from kanji alphabet, but somebody sees it as a Gothic style. Also the name «SUZUKI» in blue color is a part of the logo, it is located below the letter. Such colors of the brand have symbolic meaning: blue symbolizes the strength and harmony of the company, the red on the contrary means the passion and determination. Letter S is a capital letter of the founding father surname Michio Suzuki, who, like many others, has named the company after himself. This logo appeared in 1954, when Suzuki Motor Company (Suzuki Kabushikigaisha) introduced its first car. And since then it has not changed, which allowed him to become a memorable and recognizable. The letter S is depicted on the hood in a contemporary chrome...

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