March 30th, 2015
BMW logo history, BMW emblem
The first BMW logo appeared July 20, 1917, when the Bayerische Motoren Werke Company was founded and – Bavarian motor maker. The circle with four quadrants represents a spinning plane propeller; when it is viewed from the right angle during the rotation, it visually seems that it is divided into the light and dark parts. According to the legend, the blue and white colors represent the sky and steel, but in fact it is taken from the Bavarian flag. But why is it exactly the aircraft detail in this symbolism, not the machine detail? Initially, even before the First World War, the company, which soon became the BMW basis, had been producing the airplane engines.
Almost a hundred years the company logo remains the same – the blue and white quarters, circled in a black rim, on which the famous three letters – BMW are written.
The most significant logo deformations occurred in 70-80 years, when the rim has been changed. It was not pure black; it was divided into three circles: red and white, sky blue and white and blue and white. As a result, it began to resemble a bearing with three cameras.
In 1954, the usual black color rim was returned.
In 2000, the logo was slightly modernized. The metalized lines and metalized rim were added to the familiar colors that visually made the logo look more voluminous.