June 30th, 2016
Cadillac logo history, Cadillac emblem
Cadillac logo appeared in September 1902 for the first time, although the trade mark was officially incorporated only in 1906. Unlike other car companies, «Cadillac» is not named after the founder, but in honor of the nobleman Antoine de La Mothe, Seigneur de Cadillac, who is considered the father of the current Detroit.
The brand logo Cadillac – is a family coat of arms of the very Antoine, who, as it turned out later, was not a real aristocrat, besides, the French military commander and explorer hiding from the government of their country.
The logo represents a shield with traditional figures in heraldry. The top section of a shield contains a crown a wreath of roses.
In 1916, the crown has been modified, but in 1920 it was returned to the original version and “attached” to the shield.
In 1930 the coat of arms was decorated with wings, but this element is not particularly caught.
In 1947, several new logos with a V-shaped element with the coat of arms inside were introduced at the post-war Cadillac cars models.
For today, we know that the logo is about to change – a laurel wreath is going to be removed. We will see this on serial cars this year.
Since 1968 the coat of arms is encircled by a laurel wreath, which symbolizes the leadership and victory.
By the year 2000 the logo was simplified to fit the new generation – small items were removed and metallic bridges between the parts of the coat of arms were added. Thus, the designers have given the old logo more modern and rapid appearance.