June 20th, 2014
Chevrolet logo history, Chevrolet emblem
Chevrolet Company was founded in 1911 by the racer Louis Chevrolet and the owner of the “General Company” in New Jersey William Durant, who originated the idea and the world-famous logo.
Chevrolet logo – is a tilted cross, which all refers to a “bow-tie”.
There are several theories about the idea of the emergence of such a recognizable logo. Sam Durant said that he saw the image representing the infinity on the wallpaper of the hotel in Paris in 1908, he was so pleased with the pattern that he even tore a piece of wallpaper and later according to such a strange “sketch” drew its logo. His daughter in the biographical book about her father told that he liked to draw different logos during a dinner, and so one evening “between the soup and grilled chicken” he invented the Chevrolet logo. The Mr. Durant’s wife told the more realistic version: her husband just saw the logo similar to “butterfly” in South Coal Company advertising posted in one of the newspapers in 1912 that was precisely what inspired Durant to create the logo for his brand cars.
But anyway, in October 2, 1913 the world first saw the Chevrolet emblem in advertising in the Washington Post.
Over its history, the concern only changed the color scheme and minor details in the logo. But the form of a butterfly has always remained the same.
In 2000, the color of the butterfly has changed – since then and to this day it is shining with gold.