June 30th, 2016
Design elements of mercedes logo
The German luxury, elegantly drifted, with the modern engine brand of the car named Mercedes-Benz owes its invention the huge corporation of two automobiles giants Benz & Cie and Daimler Motoren Gesellschaft (DMG). These two companies started the new stage in the automobile industry.
Inspired of the creation of the new company, they needed to invent an exceptional logo, which implied their unbreakable spirit and new identity of Mercedez-Benz. And nowadays this is the most recognizable and famous logo in the motoring. Gottlieb Daimler was a genius who created this sign of style, uniqueness and elegance.
Since the day when the world firstly saw the three-star logo of this car, people were amazed by its simple and at the same time subtle image.
The three-side star symbolizes the company’s prevalence in three types of existence – the land, the air, and the water. In addition, the circle around the star is like an aura of the company. The Mercedes logo confirms that the companies’ products are the standards of innovation and success.
Silver color of the logo reflects the complex corporate style, as well as the high quality type of the cars. From the beginning the logo had a blue shade, but then it was transformed into silver, it was connected with the development of this high-end automobile model.
Since the creation of the logo, it stays unsophisticated, despite all the modernization and complication of the motoring technologies. The elegance and simplicity of the logo shows the fighting mood, desire of success and the endeavors for innovation of the Mercedes Corporation. Therefore, it makes sense that now the symbol of three-point star means power, authority and success.