April 11th, 2015
Fiat logo history, Fiat emblem
Fiat is an acronym for Fabbrica Italiana Automobili Torino (Italian Automobile Manufacturer of Turin). Also «fiat» can be translated from Latin as “let it be” – an expression that is often used in religious texts.
In 1899, when the company was founded, it didn’t have the logo, a regular tablet with a full name of the factory was used instead of it.
The first logo appeared in 1901. According to the Fiat Company, the chief designer (engineer) Mario Maioli was inspired by the building of the plant at the time when the light was turned off in the entire company, and it gave him an idea about the logo design. He just drove by and saw the beautiful picture: whether a certain glow in the sky from the plant, or the plant itself against the darkening sky. In general, one way or another, but the first logo with a blue background with the letters FIAT and the gap between them was created.
The font that was used on the first logo has become the brand name for Fiat and it has never been changed to this day. All historical changes relate only to the logo design.
In 1904, the graphics was a bit simplified and the shape of the emblem became oval.
In 1921 the shape was changed again, it became circular, and the “blue sky” was removed and a laurel wreath symbolizing victory in motor racing was added.
In 1925 the image of laurel wreath was simplified and became more symbolic, and the dark red color was used as the background.
In 1931, the logo had been dramatically changed. Corporate font was extended in height and the shape of the logo became rectangular, finally it began to resemble the radiator grille. Only a dark red background remained the same.
In 1932, the shape of the radiator grille of a vehicle was modified, in this connection the shape of the logo was changed too; it became shield-shaped.
In 1968, the logo again had undergone fundamental changes. The background became dark blue, and letters in italics have been divided by strips. In 1982, there were only 5 inclined strips.
In 1999, the company returned back to the circular shape of the logo of 30s with a laurel wreath and a corporate font.
In 2006, it was decided to modernize the logo. Two forms of emblem are connected in the last variant – round and shield-shaped. Background became dark red again, and the circle was chromium-plated.