March 31st, 2015
Geely logo, Geely emblem
Geely is Chinese car brand, which has existed since 1986. The idea of the first name of logo is believed to belong to the founder of the company «Geely Group Co., Ltd» Li Shufu. «Geely» (吉利) in translation from Chinese means “happiness,” and the logo shows a white hill of the mountain against the blue sky. But according to another version this is a white bird’s wing. Such nuances on the emblem are quite logical when you consider that China is called the “Middle Kingdom.”
This logo existed until 2007, until the company decided to upgrade the already well-known logo and organized a competition for the best idea for a new emblem of Geely. The winner was promised 3.6 million Yuan, but in the end it was paid only 360 thousand, with no arguing. New author of the logo has become Yue Xian De, it was him who, in the opinion of the company, has taken into account all the nuances that were nominated for the competition: the logo should be modern, should meet European brands and the freedom-loving spirit of the Chinese people, to be associated with prestige, quality and luxury.
The new logo found similarities with the logo of Cadillac: black and red rectangles are decorated in a gold frame in shield-shaped form. But in this case the shield is not classic; it has a bit stripped-down look.
Since 2009 the company had three parallel existing logos, which were placed on different models of machines. Already familiar to us a sample of 2007 was used in Geely Emgrand ( «luxury» class cars, sports, jeeps), logo with a chrome detail was used in Gleagle sedans (family cars) and a round blue and red logo – in the SUV Englon.
In April 2014, Geely updates its range of cars together with the logo, showing that the company enters a new level by improving the quality and appearance of products. Now all cars will have the same logo that was used in Emgrand, but designers changed colors: red was replaced with blue, black with gray. For the first time the new logo was presented in the hybrid model Emgrand Cross during the international exhibition in Beijing.