June 19th, 2014
Mitsubishi logo, Mitsubishi emblem
Understanding the Mitsubishi name lies in the company’s logo. “The Mitsu” in Japanese means “three” and “Bishi” (or «hishi») – “water chestnuts”, which resembles a diamond and symbolizes wealth. Official Mitsubishi logo is this three diamonds . They also have their symbolic value – honesty, responsibility and openness of the company to the world.
The idea of the logo belongs to the father-founder Yataro Iwasaki, who worked at the Tsukumo Shokai and its samurai clan Tosa from 1868. In 1873 Yataro bought the company Tsukumo and renamed it in Mitsubishi. Here is revealed the basic idea of the logo: three diamonds joined at one point – these are two family coats of arms – three diamonds (rhombus) standing one above the other – the coat of arms of Iwasaki and three oak leafs originating from a single point – the emblem of Tosa. Thus, Yataro was grateful to his “teacher” for the experience and for his assistance in organizing his own business, so its symbol was memorialized in the logo of the company.
There is also a legend about the origin of diamonds on the coat of arms. One ancestor of Iwasaki fished out of the river three diamonds; it was a kind of sign, sent from the heaven. Whatever it was, but the red diamonds really brought Yataro success and international fame.
Logo itself has not changed since its inception.