June 20th, 2014
Saab logo, Saab emblem
SAAB – Swedish Car Company, whose name stands for Svenska Aeroplan AktieBolaget. Its history begins in 1937 with the production of aircraft, when the first logo appears. It was the image of the twin-engine aircraft with propellers and the inscription «SAAB» underneath.
But it is worth noting that the first emblem of the brand was “Tre krunor” – three yellow crowns on a blue background.
After the Second World War, the Swedes began producing cars, so the logo was changed – in 1946 a prototype of the model “92” was produced with a red emblem in the form of a label – «The Ursaab Emblem».
But already in 1949, designers are again thinking of the past of the air, so the new logo appears – the inscription SAAB placed on a blue square with rounded corners, and under the inscription there are two chrome strips, aircraft wing stylized.
In 1963, the wings were separated from the logo – twin-engine aircraft (front view) is back. The logo was placed on the radiator grille so that the aircraft wings fit into the grille cells themselves. This logo is very similar to the one that was in 1937, but the inscription is now lengthened and was located over the wings.
Since May 19, 1965 the company changes its name to «Saab Aktiebolag» and accordingly it updates the logo: the four letters of the name are placed in the square, and the airplane is “dissolved” in the grille.
In 1969 there are other enormous changes – «Saab Aktiebolag» combined with «Aktiebolag Scania-Vabis» and already new company «Saab-Scania» presents a new logo. Designers return to the twin-engine aircraft, which together with the «SAAB» inscription above it, is placed on the already well-known blue rectangle with rounded edges.
But since 1974, on the SAAB cars grilles only inscription made in the traditional type was used as a logo.
Ten years later, in May 1984, the company introduces a completely new logo with red crowned griffin, a mythical creature with a lion’s body and an eagle’s head. Originally griffin was used in the Scania logos; it was borrowed from the Skane county emblem. The author of this logo is a Swedish artist and sculptor Carl Fredrik Reutersward. Above and below the griffin on a blue background there are inscriptions SAAB and SCANIA, which are outlined with intersecting circles as a sign of union.
In 1995, the shares of Saab were bought by General Motors, and in 2000 «Saab-Scania» was dissolved and «SCANIA» inscription disappeared from the emblem.
For many years, the company is undergoing internal changes, and in June of 2012 it was acquired by the Consortium National Electric Vehicle Sweden (NEVS). Extensive changes were made and logo was changed again as NEVS had no right to use griffin in their logos (a mythological creature head belonged only to Scania).
Soon new logo SAAB appeared, it was designed by the Swedish studio Stockholm Design Lab AB. Two options of the car emblem were developed – one for advertising and market, the second – for direct placement on the hood of the car.
The new logo is a circle with firm inscription «SAAB», but in the first variant it will be made in gray colors, and in the second logo silver letters will be placed on a white background.