May 31st, 2016
Suzuki logo, Suzuki emblem
Suzuki logo is a sample of minimalism in automotive emblems. It consists of a large capital letter S in red, made, according to the Japanese, in style of Japanese hieroglyphs from kanji alphabet, but somebody sees it as a Gothic style. Also the name «SUZUKI» in blue color is a part of the logo, it is located below the letter. Such colors of the brand have symbolic meaning: blue symbolizes the strength and harmony of the company, the red on the contrary means the passion and determination.
Letter S is a capital letter of the founding father surname Michio Suzuki, who, like many others, has named the company after himself.
This logo appeared in 1954, when Suzuki Motor Company (Suzuki Kabushikigaisha) introduced its first car. And since then it has not changed, which allowed him to become a memorable and recognizable. The letter S is depicted on the hood in a contemporary chrome color.