May 29th, 2016
The history of Mercedez-Benz brand
Everyone knows today the luxury and comfortable car Mercedes-Benz. It was born under a lucky star, which afterwards became a logo of this desirable vehicle.
The company was created by the partners Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. And the legendary engine designer Karl Benz gave to the world first ever automobile -Benz Patent Motorwagen.
The creators wanted the logo of the car to be recognized and famous all over the world.
Gottlieb Daimler was a founder of three-point star like a reflection of company’s domination in the land, the air and the sea.
This sign after his death was developed by the Wilhelm Maybach and famous European entrepreneur Emile Jellinek.
Typical color of the brand is metallic gray since the time when the car was firstly presented at the Grand Prix at the Nürburgring in 1934. This color became a general color of the whole company’s corporate style.
Even if the developers of Mercedes make it every day more and more sophisticated and modernized, the logo stays the same, as everybody knows it, representing status, success and authority!