June 20th, 2014
Volvo logo, Volvo emblem
The name “Volvo” is of Latin origin, it was formed from the verb “Volvere” – “to roll”, literally “volvo” means “I roll”. Such a symbolic name is easy to pronounce and remember in any corner of the world, was pleased by one of the company’s founders, and the company at that time was called Svenska Kullagerfabriken (SKF).
The company Volvo, was based by Assar Gabrielsson and Gustaf Larson, started in 1915 with the bearing production, gas burners, bicycles, trailers and even office chairs, and the first car “Jakob” left the production line in April 1927. Then the Volvo corporate logo was presented – a circle with an arrow, which in Norse, Celtic, and the Vedic Aryan mythologies symbolizes iron, blacksmithing, masculinity and the most formidable rudiments of the world. Also it is called a symbol of the Roman god of war Mars, who had iron weapons. Emphasis exactly on iron was made not without purpose, designers wanted to draw attention to the developments in the steel industry in Sweden and to show that Volvo products are truly safe, high quality and will last for many years.
In addition, the company has another symbol, which was formed “by itself”. To attach the label to the chrome grille of the first vehicle, it was made a diagonal line from the lower left corner to the upper right. Over time, it was not removed, according to Daniel Johnston, the company’s manager of communications, the line became part of the logo and it can be seen in all modern cars, but now it carries only a decorative function.
And, like any serious company, Volvo has its own font to write the name, which was developed in 1958 and since then it has not changed. As the logo itself, it was only slightly modified over time.